We Bring European Brands to Life in Australia and New Zealand
At Arreda Limited, we specialize in introducing and establishing high-quality European brands—especially Italian ones—into the Australian and New Zealand markets. While many believe these regions are too small or too far, the reality is different: Australia and New Zealand are narrow but deep markets. Competition is low, but once you break through, the results can be phenomenal.
We’ve done it before—and we’re still doing it.
Proven Track Record with Segment-Leading Brands
In 2014, we brought Giorik to Australia and New Zealand—at that time, the brand had never sold a single unit here. Today, thanks to persistence, proper support, and deep market knowledge, Australia and New Zealand are its number one international markets.
Over the years, we’ve worked with or contributed to the growth of major brands like:
Giorik, Arneg, Oscartielle, Incold, Afinox, De Rigo Refrigeration, Pastorfrigor, Electrolux, Zudek, Moffat, Woodson...
We’ve successfully led 10+ market penetrations, followed by stabilization and consistent sales development.
Our Recent Wins
The most recent success story is Cuppone, a legendary Italian brand that spent 20 years trying to build a presence in Australia and New Zealand. In just two years, we achieved what others couldn’t. By the end of this year, we expect to officially launch Cuppone's full presence in both markets.
We're also leading the charge for INCHIMICA®, an Italian manufacturer of polyurethane adhesives. Starting with bovine hoof care, we've now expanded into the equine sector with veterinary chemical solutions—and we’re building a long-term presence from the ground up.
Market Entry Takes More Than a Catalogue
The biggest mistake companies make? Thinking they can send a catalogue, appoint an agent, and expect results.
But selling in this region means traveling thousands of kilometers—Auckland to Melbourne is like flying from Bucharest to Dublin. Melbourne to Perth? Lisbon to Athens. Even within New Zealand, Auckland to Christchurch feels like Hamburg to Lyon.
Add to that a unique business culture, senior decision-makers, and regional fragmentation—this market requires presence, patience, and investment.
Our Services
We offer a full pipeline of services:
- Market research
- Segmentation and entry strategy
- Brand positioning
- Distributor identification
- Market development and stabilization
- Predictable sales outcomes
But make no mistake: this process takes time.
Only companies ready to invest in serious, structured work will succeed. And we’re here to guide them.